PHILIPPINES: FRANCHISES

Last week, the Franchise Asia Philippines 2022 Virtual Conference was held, presenting the growth and development of the country´s franchise industry.

The Philippines is the seventh largest franchise market in the world, a sector that contributes 7,8% of gross domestic product and creates 2 million direct and inditrect jobs.

Foodservice is one of the star franchises, as evidenced by the fract that 43 % of the 1.800 franchised brands belong to this sector, worth P 537 billion.